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More articles and tips here.
More articles and tips here.
From Who? Carefully Select Your Email Newsletter's From Address
There are many factors that determine open rates for your email newsletters. Research indicates that over 50% of recipients choose to open an email newsletter based on the combination of the sender's "From" address and the Subject Line of the email.
Tips
1) Chances are your Subscribers' email programs only display the From email address, without a name. As such, don't pick an address that is cryptic such as bulk@mycompany.com, no-reply@mycompany.com, marketing@mycompany.com, list@mycompany.com, info@mycompany.com.
Instead, pick a from address that describes the purpose of your newsletter. Good examples are newsletter@mycompany.com and news@mycompany.com
2) Only use a person's name if it will be recognized by your subscribers. Example: Bob@mycompany.com is great if everyone knows and loves Bob. If nobody knows who the heck Bob is, your subscribers are likely to mark the email as junk/spam.
3) Try to use a From address that aligns with what people signed up for when they subscribed. Again, newsletter@mycompany.com is way better than list@mycompany.com. A clear From address will create a recognition of who you are and where they signed up from.